What is Joomla?
Joomla is a free content management system used to create websites. Joomla is an award-winning content management system (CMS), which enables you to build Web sites and powerful online applications. Joomla allows web designers to construct sites by combining modules, and requires no knowledge of programming to use. Many aspects, including its ease-of-use and extensibility, have made Joomla the most popular Web site software available. Joomla’s framework is written in PHP, as are the modules used to customize websites.Best of all, Joomla is an open source solution that is freely available to everyone. Joomla! is set to change all that …
Joomla! is different from the normal models for portal software. Joomla is the result of a fork of Mambo. For a start, it’s not complicated. Joomla! has been developed for the masses. It’s licensed under the GNU/GPL license, easy to install and administer and reliable. There is a wide variety of modules available, including RSS feeds, polls, and language internationalization, which make it easy for Joomla™ users to publish content to the web, even with minimal web design experience. Joomla! doesn’t even require the user or administrator of the system to know HTML to operate it once it’s up and running. Joomla! also gives you the ability to manage who can log into the site and who is allowed to do administrative type duties. An example of such are extensions called “Plugins”.
Joomla! features:
- Completely database driven site engines
- Browser upload of images to your own library for use anywhere in the site
- Runs on Linux, FreeBSD, MacOSX server, Solaris and AIX
- News, products or services sections fully editable and manageable
- Dynamic Forum/Poll/Voting booth for on-the-spot results
- Topics sections can be added to by contributing authors
- Fully customisable layouts including left, center and right menu boxes
Because Joomla’s code is open source, anyone is able to write modules and extensions of the system, making it extremely adaptable. Joomla! package consists of many different parts, which allow modular extensions and integrations to be made easily. Released under the terms of the GNU General Public License, Joomla is free software. These modules are available for download, typically through their creators’ websites. Installation and usage instructions can be found on the Joomla! Help Site.
Joomla! comes standard with a lot of features and tools that you would need to create anything from a modest to a fairly large Web site. You can manage articles, contact forms, advertising banners, newsfeeds, links and a heap of other things. Many web designers also create Joomla design elements, called ‘themes’, which they then make available for download. Not all Joomla themes are free, however, and many web designers will make custom themes for a price. That’s pretty neat especially when you can tick-and-flick who is able to do this.
What’s a content management system (CMS)?
A content management system is software that keeps track of every piece of content on your Web site, much like your local public library keeps track of books and stores them. Joomla is a Content Management System (CMS) built for anyone who needs to edit website content, and built a separate toolset for those who actually make the websites. Joomla is a CMS to be tailored; You can easily create the content that fit with your design. Content can be simple text, photos, music, video, documents, or just about anything you can think of. A major advantage of using a CMS is that it requires almost no technical skill or knowledge to manage. Since the CMS manages all your content, you don’t have to. End users can build on the framework created for them easily, while still maintaining the integrity of the Look & Feel. The result is a more intuitive CMS.
Articles as links The fundamental base of the internet is not the page, but the link. A great way to accumulate links is to write articles and submit them to places interested in quality articles. When you write articles for free you are typically given a by-line or author bio which you can link to your website. Most of these articles get picked up by many other sites which can provide us with valuable link backs. Where do I submit articles in my field? Some places will accept articles automatically and some require editorial approval. If you know your industry well you should know some places that accept articles. And if you have distributed it correctly, it will sit on hundreds of different web sites. Publishing informative articles on your own website and marketing them on social media and press release sites etc. is a great SEO tactic and the rewards can be plentiful.
If someone re-publishes your article then that’s fine, but don’t go out of your way to get an article published twice, only one copy will rank in the search engines and pass weight to your site. There is another important factor you need to remember. Once you have distributed an article online, it will exist online FOR A VERY LONG TIME – with YOUR NAME attached to it. And if you have distributed it correctly, it will sit on hundreds of different web sites. Clawing an article back at some point in the future will be a very difficult if not impossible task. Don’t publish any of your articles in more then 1 place. This one rule will help you on so many different levels with SEO. Publishing the article on your own site and article sites is a complete waste of time as article sites generally generate very little traffic and only one copy of the article will be counted by the search engines. Typically it is a good idea to review the editorial guidelines of websites before submitting articles.
This means you need it to reflect positively on your name, and on your business, not just now, but for a long time into the future. And an article you have put together in just five minutes with little care or attention is unlikely to do you or your business any justice. If you want article submissions to work for you as an online marketing strategy, it is absolutely essential that you give the highest priority to ensuring the quality of the article. Reading a few articles from the site should give you an idea what they are looking for. Don’t post anything really decent that stands a chance of getting links to an article directory, publish the good stuff on your own site in a blog or articles category and publish all of your OK articles on article directories. In addition to searching out people in your field you may want to use some of the Yahoo Announcement Groups and other article resources.
phpBB is a PHP, open-source bulletin board application.phpBB3 Portal which is a add-on modification on phpBB3 Olympus. It’s easy to use and improvable. Portal which is based on phpBB3 Olympus and improved by phpBB Türkiye, with coded by Canver Software. This means that it is an open source project that is free to run and use providing you keep appropriate copyright notices in tact. Quite simply, phpBB is a piece of software (or a large complex script) which, once installed is a forum. XHTML and UTF8 characters sets are used in the files as in the phpBB3 version. It is a feature-rich BBS, discussion-board application that’s easy to install, deploy, and maintain.
A forum is basically a method which allows users to register and post questions, their reviews or thoughts on their specified subject. You can also modify any part of a PHP script because it is not encoded like certain other hosting scripts. Forums tend to be focused on a theme or genre to avoid spamming and content which is not relevant to the site/domain. Large forum hosts will appreciate multiple databases so they are not forced to use a single server but can use multiple dedicated sql servers. With its user-friendly interface, straightforward administration panel and helpful FAQs, phpBB is the ideal free community builder for all kinds of websites.
Forums are usually found on websites to provide support for their products or services or to talk and discuss about specific themes such as search engine optimisation. Users can write their own plugins with the powerful phpBB hosting panel with modular controls. Select custom domains and subdomains so users remain unaware of certain forums hosted by your business. As previously mentioned, phpBB is a piece of forum software. Mass emailing to administrators about hosted forums. An acronym for forum is Bulletin Board or BB for short. A variety of features to ward off spam. A customizable registration form with visual confirmation.
Filtering of forum names ensure a instant ban on visitors trying to use a censored word. Several settings block unwanted spam anf flood attempts. phpBB is built using a server side language called Hypertext Pre Processer, otherwise known as php. Validation email sent to new registered forum users. Deletion of inactive registrations after a period of time designed by you. These are just a few of the features offered by phpBB hosting. It is free. If used intelligently and diligently, in addition to the socializing activity a forum can also be exploited to drive traffic to your website. So, go ahead and join a relevant forum or host your own phpBB forum on your website.This means you do not have to pay for a license at all and is free forever or untill the license changes.
You can have multiple forums up and running in less time than you think. Combining these two abbreviations together forms phpBB and turns out to be an easy to remember and relevant software name. There are even content and SEO features to ensure your forum gets noticed by the search engines. Allows you to modify the existing code in any way you wish. For example, if your website needed specific code which does not come with phpBB, you can add this code without violating any license. The very popular phpBB is a high-powered, fully scalable, highly customizable and free open-source (i.e., no fees, no subscriptions, no restriction on modifications) Internet forum software package that can support a variety of database management systems such as MYSQL, Microsoft SQL, PostgreSQL and Microsoft Access (via ODBC).
Flash animation refers to an animated movie or clip created using Adobe Flash software (formerly Macromedia Flash). The Flash version of enCompassCulture enables the user to interact in a more image rich, playful and immediate way than the non-Flash version. Flash should be used when someone wants to create a presentation that is similar to a television commercial. There are a number of Player templates available in iSpring Pro, Ultra and SDK.
We recommend that you download it and update to the latest version. The Flash player is a free enhancement to your computer which enables you to see images, sounds and animations made using the Flash application. This type of presentation is something where the user sits back and enjoys the show as the Flash movie delivers the message to the clients with animation, sound and possibly video. Please do not get this confused with those ever-present ‘intro’ animations that still plague many Flash sites. These files are relatively small so they enable you to experience rich media without a fast internet connection or waiting a long time for files to download.
Some of them use Flash Player 7 features while the rest use Flash Player 8 ones. Rather it’s about informative movies that the user can decide to view to learn about something like a product or a service. Flash gives the users (the person viewing/using the Flash movie) a more responsive ‘rich-client’ like experience. Flash is in use by over 90% of web users in Europe and North America. It only takes minutes to install. And it is FREE. Flash animation can be created using Timeline in the Flash workspace or with the help of ActionScript code. It is obvious that the minimum Flash player requirement of the presentation using FP 8 player template is Flash Player 8. Flash can increase your enjoyment of enCompassCulture and many other sites.
Macromedia Flash can be used to bring static web sites to life by adding interactivity to static web pages. A minimum Adobe Flash player version required by iSpring generated Flash files is 7. Common uses for Macromedia Flash are website introductions which are called flash intros, animated buttons, animated navigational menus and animated advertisements on web pages. However, a particular Flash presentations may require higher versions of the Flash Player. Macromedia Dreamweaver can create cool web site design templates.
Features:
- Tool for creating effective, rich content across desktops and devices
- Accelerate projects while maintaining a high degree of creative control
- Jumpstart projects with templates & components, and take advantage of the online resource library
- Speed workflow by directly importing media, including digital video, PDF and EPS files
- Add interactivity with powerful scripting
Each bit of data in a flash memory device is stored in a transistor called a floating gate. Flash – A browser plug-in developed by Macromedia that displays animations and animated websites. The floating gate can only be accessed though another transistor, the control gate. Flash animations can be simple to very complex. The process the control gate uses to access the floating gate is a field emission phenomenon known as Fowler-Nordheim tunneling. Flash can be used for websites, logos, games, website introductions and more. Tunneling allows voltage to flow from the control gate to the floating gate through the dielectric layer of oxide which separates them. Macromedia Flash is a graphics animation program by Macromedia. The resulting files, sometimes called “flash files”, may be included in a web page to view in a web browser, or they may be played on a standalone player.
Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. search engine optimization (SEO) is the art of getting a website to work better with search engines like Google, Yahoo, MSN and ASK. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Search engines need to understand a link is a link. It’s thought all search engines rank websites by the quality of incoming links to a site from other websites and hundreds of other metrics.
Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results. Generally speaking, a link from a page to another page is viewed in Google “eyes” as a vote for that page the link points to. SEO, the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search. Search engine optimization, the use of various techniques to improve a web site’s ranking in the search engines and thus attract more visitors. Search engines look for sites that employ these techniques in order to remove them from their indices.
As an Internet marketing strategy, SEO considers how search engines work and what people search for. Deciding to hire an SEO is a big decision that can potentially improve your site and save time, but you can also risk damage to your site and reputation. Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Make sure to research the potential advantages as well as the damage that an irresponsible SEO can do to your site.
SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine. Keep in mind that the Google search results page includes organic search results and often paid advertisement as well. The higher a Web site ranks in the results of a search, the greater the chance that that site will be visited by a user. Advertising with Google won’t have any effect on your site’s presence in our search results. It is common practice for Internet users to not click through pages and pages of search results, so where a site ranks in a search is essential for directing more traffic toward the site. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results.
Software development is the set of activities that results in software products. A computer programmer for a dozen years, Joel has experience with developing very high tech software in a diverse array of computer languages and design patterns.Software development may include research, new development, modification, reuse, re-engineering, maintenance, or any other activities that result in software products. Any activities relating to computers, including hardware, software and communication with or between computers. Determining the requirements for a new computer-based function, and creating, obtaining and/or modifying one or more programs that performs that function.
The important task in creating a software product is extracting the requirements or requirements analysis. Customers typically have an abstract idea of what they want as an end result, but not what software should do. The problems of the software development planet are responsible for most of the project failures that force managements worldwide to put more rigid processes in place to ensure compliance. Incomplete, ambiguous, or even contradictory requirements are recognized by skilled and experienced software engineers at this point. Frequently demonstrating live code may help reduce the risk that the requirements are incorrect. More stringent processes at each stage are making the whole process a “Concrete-Life jacket”.
Domain Analysis is often the first step in attempting to design a new piece of software, whether it be an addition to an existing software, a new application, a new subsystem or a whole new system. Specification is the task of precisely describing the software to be written, possibly in a rigorous way. There are several different approaches to software development, much like the various views of political parties toward governing a country. Assuming that the developers are not sufficiently knowledgeable in the subject area of the new software, the first task is to investigate the so-called domain of the software.
The more knowledgeable they are about the domain already, the less work required. Some take a more structured, engineering-based approach to developing business solutions, whereas others may take a more incremental approach, where software evolves as it is developed piece-by-piece. Another objective of this work is to make the analysts, who will later try to elicit and gather the requirements from the area experts, speak with them in the domain’s own terminology, facilitating a better understanding of what is being said by these experts.
In practice, most successful specifications are written to understand and fine-tune applications that were already well-developed, although safety-critical software systems are often carefully specified prior to application development. These stages are often referred to collectively as the software development lifecycle, or SDLC. Different approaches to software development may carry out these stages in different orders, or devote more or less time to different stages. Specifications are most important for external interfaces that must remain stable. A good way to determine whether the specifications are sufficiently precise is to have a third party review the documents making sure that the requirements and Use Cases are logically sound. The level of detail of the documentation produced at each stage of software development may also vary.
An Internet marketing strategy is not only a good idea, it is vital to business marketing – particularly small business marketing. Having, maintaining, updating, and promoting a website is now a major factor in the success of any business, regardless of size.
Creating a website, and then sitting back and waiting for people to find it is not enough. Because of the billions of web pages, you must promote your website every chance you have. This is a critical part of not only your Internet marketing strategy, but also your overall marketing strategy. Customers are very willing to visit websites and learn about new products and services, but they need a little help getting there.
Most online articles, ebooks, webinars, and online courses about promoting a website rely on the web itself. While this is necessary, it isn’t enough, because your business may have many people who are not enthusiastic web surfers, but who would, nonetheless be interested in either shopping online, or learning more about your business there.
These people, the ones who are only lukewarm in their enthusiasm for the Internet, need to be reached in other ways. They may well “convert” to online shopping, or at least comparison shopping online, but they need a little push to try new things online. This is particularly true for very localized businesses, such as farmers’ markets or day care services. There are inexpensive and effective ways for you to reach these people online.
The problem with newspapers, aside from rapidly declining circulation levels, is that newspapers are large, and not neat, and if your ad is buried on an inside page, it may not get much notice. Radio ads must spell out the address of your website, and that is not a very accurate way of promoting it. On the other hand, direct mail postcards are small, convenient, and portable.
Ways in which you can use offline strategies to market your business and build enthusiasm for your website include: television and print advertising; business cards and business stationery; billboards, fliers, and catalogs; direct mail; telemarketing with website info included in the scripts; and news releases to all forms of local media.
Direct mail postcards should feature your website prominently. That way interested people can easily visit your website when they see your web address prominently displayed on the postcard.
Internet marketing strategy cannot depend solely on the Internet. Your Internet marketing strategy should include every means of promoting your website and building traffic from targeted customers. Television, radio, and classified advertising can be expensive, but if you do invest in these forms of media, make sure that your website is mentioned everywhere, and ask if those media can link to your site from theirs.
While every little bit does help, some advertising media are more cost effective and efficient than others. While your billboard ads should feature the address of your website, a person would most likely have to see the billboard many times before finally deciding to look up the website.
Trade journals are another good way to get the name of your website known while at the same time making it easier for interested parties to copy your URL and visit your site. If a trade journal offers to put a link to your website on theirs, this would help even more. Other methods do work and should be at least considered, but in many cases, people will have to see your newspaper or billboard ad multiple times before remembering your address.
Direct mail postcards are small enough to hang onto and perhaps place in a shirt pocket, making it easier to have your website address handy. It is more likely that potential customers will still have a direct mail postcard handy when he or she is on a computer. While many forms of offline advertising can help promote your website, direct mail postcards are an often overlooked advertising medium that is very easy for customers to use to find out about and visit your website.
Drupal is one of the most powerful Open Source solutions for Content Management Systems. Because it is robust, easy to use, and constantly growing and adapting to the needs of the large, worldwide community of Drupal users. The Drupal Association is a not-for-profit association, registered in Belgium. Its purpose is to provide support to the Drupal project and promote Drupal. To develop a leading edge open-source content management system that implements the latest thinking and best practices in community publishing, knowledge management, and software design.
Drupal aims to provide a slim, powerful core that can be readily extended through custom modules. One great benefit of Drupal is that it’s being actively developed by a large and growing development community. To ensure excellent performance, Drupal puts a premium on low-profile coding (for example, minimizing database queries). The Drupal Association leaves the planning or development of the Drupal open source project in the very capable hands of the global Drupal community itself. The software continues to evolve and improve as one of the leading-edge website systems.
The Drupal Association focuses on other important things like:
* Acquiring and managing the Drupal.org server infrastructure.
* Write and publishing press releases and promotional materials.
* Organizing and/or sponsor Drupal events, and represent the Drupal project at events.
* Raising money to promote Drupal
* Supporting Drupal development by awarding grants or paying wages.
* Engaging in partnerships with other organizations.
Drupal is software that allows an individual or a community of users to easily publish, manage and organize a great variety of content on a website. High quality, elegant, documented code is a priority over roughed-in functionality. Hundreds of thousands of people and organizations have Drupal-powered websites, including newspapers and magazines, community web portals and discussion sites, corporate web sites/intranet portals, personal web sites, video and podcasting sites, aficionado sites, e-commerce applications and resource directories. Drupal supports established and emerging standards. Specific target standards include XHTML and CSS.
Drupal should also have minimal, widely-available server-side software requirements. Drupal code is free, as are updates. Modules (special features) are being constantly contributed by the community. Specifically, Drupal is itself open source and builds on and supports other open source projects. Drupal should be fully operational on a platform with a web server, PHP, and either MySQL or Postgresql. The developers at pingVision have found Drupal to be a relatively easy, flexible, and inexpensive solution for their clients. Drupal is based on the open source philosophy of collaborative free software development and is licensed under the GPL. Drupal is ready to go from the moment you download it.
Drupal-powered websites offer: ease of updating website content, strong search engine optimization, flexible theming and presentation, powerful “Web 2.0-type” interactive tools, and modularity that makes adding new features relatively easy. Specifically, Drupal is coded in the open source scripting language PHP and supports as primary data sources the open source database formats MySQL and Postgresql.
You must submit your site to the proper category and sub-category to have it reviewed by the proper editor! Because directories are generally quite large, they need a certain amount of PageRank to get all of their pages indexed properly. Our submission services ensure that each manual directory, we submit to is relevant to your site; each directory is chosen based on pedigree and reliability. Directory editors are overloaded with submissions: they won’t do your job for you and research the proper category for your site. Submit to the sites on our best free directory list. These are established sites that have actively adding free submissions.
However a high PageRank isn’t the be-all and end-all. Google’s recent crackdown on directories6 has made visible PageRank even more irrelevant when it comes to choosing directories. Inappropriate submissions are much more likely to be rejected instead of forwarded to another editor. There are directories out there that have no PageRank whatsoever that can offer value. The links that you get are one-way permanent links for your website; no reciprocal links are required. You may also increase your chances if you submit to the regional portion of a directory.
Our service ensures that each directory, we submit to has been thoroughly researched and not blacklisted by any search engine. If a directory is ranking well in the search engines then you can rest assured that it has enough PageRank. For instance, imagine that you own a real estate agency in Alabama and want to submit your Web site to Yahoo. In the main directory portion – Business and Economy/Real Estate – there are 343 sites listed already. However, if you look at the regional portion of the directory – Regional/US States/Alabama/Real Estate – there are 11 sites listed. We now offer full packages for link building based on our new SEO Model. Better still,- we offer only one-way linking services so no reciprocal links are required.
Whether you are looking to do a free directory submission or are willing to pay for the top web directories on the internet, our extensive web directories list and free directory submission tool will help you submit to directories more easily and get more one way text links to your site. In general, editors are more willing to accept sites into categories that have relatively few listings. Our package include manual directory submissions, article writing, submit, professional press release writing and syndication, social bookmark submits, relevant forum links and contextual link. Any major search engine that actually catalogues and indexes a directory has to meet certain criteria. We allow our users to give 10 unique titles and 10 unique descriptions to avoid duplication of content.
Outsourcing is subcontracting a process, such as product design or manufacturing, to a third-party company. Outsourcing, in literal terms, means sourcing from outside. The decision to outsource is often made in the interest of lowering cost or making better use of time and energy costs, redirecting or conserving energy directed at the competencies of a particular business, or to make more efficient use of land, labor, capital, (information) technology and resources. The term is increasingly used to refer to sub-contracting of a set of functions or processes by one firm to another, or to a group of individuals.
Outsourcing became part of the business lexicon during the 1980s. It is essentially a division of labour. Outsourcing also allows companies to focus on other business issues while having the details taken care of by outside experts. The latter organisation is often in another physical location, or another country altogether. In some cases, the entire information management of a company is outsourced, including planning and business analysis as well as the installation, management, and servicing of the network and workstations.
Outsourcing is being pursued as an active business strategy in the current economic scenario, since it enables a firm to focus on core-competency areas. It is an arrangement in which one company provides services for another company that could also be or usually have been provided in-house. It also frees the firm from resource and labour intensive functions, which are now performed by trained personnel at much lower costs. The specialized company that handles the outsourced work is often streamlined and often has world-class capabilities and access to new technology that a company couldn’t afford to buy on their own.
Outsourcing is a trend that is becoming more common in information technology and other industries for services that have usually been regarded as intrinsic to managing a business. The processes or activities that are being outsourced could range from customer service and telemarketing, to IT management, software development, market research and even financial portfolio management. Outsourcing takes place when an organization transfers the ownership of a business process to a supplier.
The key to this definition is the aspect of transfer of control. This means that a large amount of resources and attention, that might fall on the shoulders of management professionals, can be used for more important, broader issues within the company. Domestic outsourcing refers to outsourcing where both the primary company and the independent contractor or subsidiary are located in the same country. This definition differentiates outsourcing from business relationships in which the buyer retains control of the process or, in other words, tells the supplier how to do the work.
One of the main reasons for outsourcing is to reduce costs but it is not always necessary to outsource work overseas to reduce costs. It is the transfer of ownership that defines outsourcing and often makes it such a challenging, painful process. In outsourcing, the buyer does not instruct the supplier how to perform its task but, instead, focuses on communicating what results it wants to buy; it leaves the process of accomplishing those results to the supplier. Plus, if a company is looking to expand, outsourcing is a cost-effective way to start building foundations in other countries.